Nonprofit Branding - AFPNS Webinar
Free for AFP Nova Scotia Members!
$25 for non-members.
*This On-Demand webinar is available from the convenience of your home or office.
About The Session
A focused, compelling brand is one of the most overlooked and cost effective ways a nonprofit of any size can strengthen its focus, stand out in a crowded marketplace and increase it fundraising and social impact results. Based on the recently published APF/John Wiley book, Breakthrough Nonprofit Branding, the session provides a practical framework to transform a nonprofit brand from ordinary trademark to a strategic competitive advantage. Whether you need to refresh or revitalize your brand, the session will guide you in building and managing your organization's most valuable asset - its brand. Today, building a breakthrough brand is no longer a "nice to do," but the new nonprofit imperative.
In This Session:
- Change thinking about what branding is and can do for an organization of any size, scope or experience.
- Provide insights and language to articulate benefits and cost effectiveness of proactively developing and managing the organization’s brand to power results for their organization.
- Provide tools to assess and analyze current brand position and steps to advance branding work of organization
- Modes of innovative thinking and behavior in management of brand through use of practical real life case studies of organizations of all sizes, scopes and age.
Primary: Intermediate: has some familiarity with the content area regardless of years of fundraising experience; continues personal and professional growth, expands current knowledge, gains new ideas for application
Secondary: Advanced: highly experienced and knowledgeable in the content area regardless of the number of years of fundraising experience; provides cutting-edge knowledge and application to address personal and organizational challenges, offers peer collaboration to generate new ideas, generates inspiration and excitement
About The Presenter
Jocelyne has over 25 years of leadership experience in the nonprofit sector and is a recognized pioneer in the evolution of business-community partnerships and the integration of marketing and fundraising into organizational strategy. She is an international speaker and author of Cause Marketing: Partner for Purpose, Passion and Profits (John Wiley/AFP, 2006) and Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (John Wiley/AFP, 2010). Jocelyne advises leading business and community organizations in building and activating innovative community strategies that delivers stand out brand identity, strengthens relationships and power results.